Fashion shouldn’t cost the earth.
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“I can’t think of a more important conversation right now than climate change, the future of all our homes, the quality of our lives and all that inhabit it.”
— Amy Powney, My World
“The global apparel and footwear industries account for up to
8% of the world’s greenhouse gas emissions”
— QUANTIS, MEASURING FASHION
The Campaign
Climate change mitigation is the most pressing issue of our time. With the fashion industry now understood to be one of the most polluting industries in the world, it is time to make drastic changes if we are to avoid climate catastrophe.
The problem at hand demands that we cohesively reimagine our relationship to clothing; looking not only at where we buy but how we buy less, produce less & re-purpose more.
“Fashion is a complex industry with extensive, often opaque, global supply chains whose environmental and social impacts reverberate across the globe”
— British Fashion Council, The Circular Fashion Ecosystem